Canon raises over 27,000 for British Red Cross

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For every red Canon Digital PowerShot A460 sold in Tesco stores, Canon donated 5 to the British Red Cross

Canon has raised 27,205 for the British Red Cross from sales of the red Canon PowerShot A460 digital camera in selected Tesco stores. Selling over 5000 units, Canon donated 5 from the sale of stylish, user-friendly 5.0 megapixel cameras to the British Red Cross to fund essential services in the UK.

Canon, a world-leader in imaging and information technology solutions, lent its support to the British Red Cross Tesco Charity of the Year 2007 partnership to help raise 2million to fund crisis care in local neighbourhoods across the UK. All the money raised through the partnership will be locally spent on first aid training, emergency equipment and care in the home services.

The PowerShot A460 has direct print capabilities so can be connected to any PictBridge compatible printer to get lab quality photos in seconds without the need for a PC.

The money raised will be spent on essential British Red Cross services in local communities in the UK, including

Care in the Home services Red Cross volunteers providing short-term care and support in the home for people after an accident or illness, giving them the confidence to continue their daily lives
Life-changing emergency equipment ranging from wheelchairs to ambulances, used to help people in crisis situations such as accidents, illness, fire and flood
Life-saving skills providing vulnerable people with essential first aid skills so they are better prepared to respond to emergencies in their communities

The British Red Cross has previously benefited from a partnership with Canon and linked up to great effect on three Canon celebrity photography competitions The Other Side of the Lens (2003), The Other Side of Football (2005), The Other Side of Fashion (2006) and The We Speak Image Fashion Capsule Collection from leading British fashion designer Matthew Williamson (2007).

About Canon (UK) Limited

Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments.

Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.

Canon (UK) Ltd is the UK marketing and sales operation for global company based in Tokyo, Japan.  In the UK Canon employs around 1,800 people in various locations including Ireland.

The main business focus for Canon (UK) Ltd is in two clearly defined market segments: Business Solutions covering both the office and professional printing environments (including: multifunctional printers, IT consultation, photocopiers, printers, large format printers, fax machines, document management hardware & software) and Consumer Imaging (input solutions: film and digital SLR cameras, digital still compact cameras, camcorders, binoculars, calculators and scanners; and output solutions: Inkjet and laser printers, faxes, desktop all-in-ones and multimedia projectors).   Broadcast Division is an extension of our product portfolio covering the supply and servicing of professional lenses and their accessories to the Television Broadcasting environment.

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