EMS merges with Datalogic Automation

Datalogic Automation has announced that the Escort Memory Systems (EMS) Americas organisation, with offices formerly in Scotts Valley, California, was successfully merged into Datalogic Automation, Inc.s offices in Hebron, Kentucky.

Datalogic Automation, Inc. is the Americas subsidiary of Datalogic Automation. The combined resources of both Datalogic Automation and EMS will allow Datalogic Automation, Inc. to market and sell both fixed position bar code readers and industrial RFID as well as provide better support to its customer base. The merger will also result in additional resources being available to the partners and customers of the combined company.

The Escort Memory Systems name will continue as a brand for the RFID product line. The legal name will change to Datalogic Automation, Inc.

Datalogic Automation, Inc. will concentrate on the sales process, vertical application development, application assistance, field technical support and marketing activities. The emphasis of EMS in the Americas will shift from being a manufacturing organization to a sales and marketing organisation. The merged organisation will maintain separate sales channels, contracts, and sales organisations for each business unit with a more product and market focused business model. Repair of the EMS products will remain in the USA and also be managed out of the Hebron office. All EMS products currently available for purchase will continue to be available, subject to the normal and customary obsolescence procedures of the company.

The international headquarters of the RFID Business Unit is now located in Bologna, Italy together with the other business units of the Datalogic Automation division. The international headquarters will take the responsibility of product development, manufacturing, strategic planning, and overall management for the business unit. This allows Datalogic Automation to leverage its field infrastructure for three businesses which share a common market and customer focus.

Datalogic Automation, Inc.s USS (Unattended Scanning Systems) Business Unit, headquartered in Hebron KY, will continue to operate on its normal business procedures. There are no changes for this business unit relative to the merger activities.

For over 30 years the distinctive hallmark of Datalogic and EMS products has been their cutting-edge technology, meticulous design, and great reliability. We look forward to enhancing our ability to provide you with an unrivalled portfolio of products and services, states Darrell Owen, President of the Americas group for Datalogic Automation, Inc.

About Datalogic

Datalogic Group is the third largest world manufacturer and leader in Europe for bar code readers, rugged mobile computers, and RFID systems. Datalogic offers innovative business solutions, specifically in the retail, manufacturing, transportation and logistics markets. The Group has been quoted on the techSTAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has about 1900 employees worldwide, in over 40 countries in Europe, Asia, the United States and the Pacific Rim. In 2007, the Datalogic Group achieved revenues of over $600 million, an increase of 6% over the previous year.

Datalogic Automation, part of the Datalogic Group, is the largest European manufacturer of Unattended Scanning Systems and one of the major players in the world of automatic identification systems for the industrial sector. The company offers a wide range of solutions in various industry divisions: from manufacturing to the more complex aerospace technology, automotive, and scientific industries. Datalogic Automation, headquartered in Lippo di Calderara di Reno (Bologna, Italy), includes three Business Units: Unattended Scanning Systems (fixed scanners for the industrial market), Marking (laser marking system - Laservall), and RFID (radiofrequency system EMS).

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