Hammer to support storage partners with new finance initiative

Specialist distributor, Hammer, is to launch a new finance facility to support its reseller partners in securing increased business levels.

Today, major end-users have become increasingly willing to consider more flexible alternatives to the major tier one brands in the storage market, believes managing director, James Ward.  As a result, this now provides an exciting new opportunity for our reseller partners to sell much higher-value storage solutions.

Previously, many smaller resellers would have struggled to source the finance needed to support larger deals, he says.  However, all that has now changed with the introduction of our unique finance initiative.  In offering extremely competitive rates, our objective is to enable reseller partners to drive higher acceptance levels and quicker decision-making.

As part of this important new initiative, customers will be able to finance their storage purchases or complete IT deals if preferred. As we strive to maintain our number one distributor status in a fast-changing storage market, confirms Ward, this represents another important Hammer value add in increasing our partners competitiveness.

About Hammer

Hammer is a dedicated data storage solutions provider - one of the longest-standing specialist storage distributors, the company remains today one of the few to focus solely on the data storage market.  Its success is based on this continuing single-minded approach, combined with unrivalled technical knowledge and customer service quality in providing data storage solutions to businesses of all sizes. Recognised for its commitment to innovation, Hammer works closely with selected world-class vendors and market-leading resellers and integrators.  It develops storage solutions for all markets, but has developed specific expertise in a number of key sectors, including the public sector (in particular, healthcare and education), professional services, broadcast, audio/video, CCTV/security and manufacturing.  Founded in 1991 and a privately owned company, Basingstoke-based Hammer has a staff of 80+. 

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