European Active RFID Market: What are the Growth Prospects?

UPDATED 26/10/07 - Frost & Sullivan hosted a quarterly analyst briefing on the European Active RFID Market on Thursday 25 October 2007 to provide industry participants with an overview of the recently published study focusing on the European Active RFID Market.

The increasing need to track assets and people is creating tremendous opportunities for active RFID market. Moreover, the ability to track in real time and the accuracy of the active RFID systems are driving the adoption in many end user segments such as health care and automotive. The quicker realisation of return on investments (ROI) coupled with accuracy and efficiency is the major factor driving the growth of active RFID systems.

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This briefing is based upon ongoing European Active RFID Market analysis. The report provides an insight into the dynamics guiding this market, and includes market challenges, drivers, restraints and avenues of opportunity for growth. The purpose of this research is to gain a deeper understanding of European Active RFID Market and its revenue value. Highlights of the briefing include: Analysis of the European Active RFID market, technology, application and distribution trends. The briefing would benefit all active RFID manufacturers, technology providers, system integrators; value added resellers and end users of RFID systems.

"The necessity to track critical assets in real time is enabling wide spread acceptance of Real Time Locating Systems (RTLS). The need for tracking personnel in complex industrial establishments such as off shore location and thermo nuclear plants are increasing the demand for active RFID solutions. The development of technologies such as Wi-Fi and Ultra Wide Band based solutions is offering flexible choices for end users to suit their needs," says Rengarajan Srinivasan, Research Analyst for Frost & Sullivan's Automatic Identification & Security group.

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