Elegant designer clothing store uses Toshiba to reduce mark-down time

Manchester-based women's designer outlet, Eleganza Limited in partnership with Concept Labelling Solutions have announced the introduction of a new price markdown system.

Eleganza was keen to reduce the time taken to carry out in store price markdowns.  The existing manual process was time consuming and often took a day to complete with staff working through the store with marker pens, spreadsheets, and blank reduction labels/tags.

The company, which already used TOSHIBA printers throughout the business, approached long term suppliers Concept Labelling Solutions for a solution to their requirements for a new price markdown system which they could pilot in a number of stores nationwide.

"Our experience with TOSHIBA's products has always been positive so when Concept Labelling Solutions suggested we consider TOSHIBA'S B-SP2D to meet our requirement for a new price markdown system we decided that it was a natural choice for this pilot " said  Eric Power, Eleganza Limited.

The TOSHIBA B-SP2D is a mobile printer which is linked to an Opticon Bluetooth barcode reader and an XDA.  The new system allows Eleganza's head office to send a list of all items to be reduced to each of the participating stores XDA terminals overnight. In the morning staff are able to scan the barcode on the existing price label, if the item has been reduced the B-SP2D automatically prints a tamper-proof reduction label which also includes the price history of the item.

This new technology, which is currently being piloted by area managers, will, if successful, be rolled out to the company's 160 nationwide stores and concessions.  A similar system is also being trialled in the company's warehouses to control stock.

"Feedback from our staff has been very positive" adds Eric, Eleganza Limited "the time savings that we are already seeing have been a huge benefit"



TOSHIBA TEC Europe has earned a reputation as a leading manufacturer of retail and industrial information systems through product development that aims to anticipate and uncover potential customer needs, resulting in products that provide real value and benefits to the user.

As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems.

TOSHIBA TEC Corporation has a global turnover of 355 billion yen. TOSHIBA TEC's majority shareholder is the TOSHIBA Corporation, which provides TOSHIBA TEC with the support of a worldwide organisation with a strong presence in four continents.

About CLS

CLS have been providing automatic identification solutions since 1996. Specialising in taking customers requirements and generating specialist software to fulfil the application.

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