Plastic cards you can print again, and again, and again

Databac Group, specialist provider of identification solutions, has developed a versatile range of rewritable ID cards. Called Data ReWrite, the cards are ideal for use as a promotional tool in loyalty schemes and bring massive cost-savings to visitor ID and other applications with a fast, high turnover of cards. Data ReWrite cards can be tailor-made to client specifications, with a choice of materials, reading technologies, pre-printing and security options, making them the most flexible range manufactured in Europe today. Compatible with all leading rewritable card printers, the cards can be erased and reprinted more than 500 times*.

Databac managing director Charles Balcomb commented: "Recent launches of rewritable printers such as Datacard's high-spec SP25, together with ever more sophisticated marketing techniques, mean that the market is ripe for rewritable cards. Cards are an interface between company and client which until now has remained largely unexploited. Rewritable cards open up a world of possibilities in terms of personalised marketing communications."  In customer loyalty applications, reward points can be printed each time the card is presented at the cash register. Libraries can print a list of borrowed books and their due dates, minimising books returned late and saving on reminder notices. When used for cashless vending, remaining credit can be printed each time a purchase is made. Student cards can feature class schedules. Ski-passes, hotel keycards and patient ID in hospitals join a long list of potential applications.

"When used in visitor ID and similar applications, Data ReWrite cards significantly affect the bottom line," continued Balcomb. "With 500 uses out of each card, there is minimal wastage. Instead, Data ReWrite cards bring all the benefits of corporate branding, full personalisation options including photo ID and total integration with access control systems."

Data ReWrite cards are the result of Databac's ongoing research and development into new materials, technologies and applications.  Manufactured in its secure production facility, the cards can be preprinted with corporate graphics and security backgrounds. Contact and contactless chip, Wiegand Wire, magnetic stripe and other ID technologies can be  incorporated to enable their use with multiple automated systems. The cards are available in PET, PVC, ABS and composite materials, for required levels of durability.