Oracle and Ingram Micro UK join forces to target SME sector

Recruiting new partners for the Oracle Partner Network

Oracle and Ingram Micro (UK) Ltd today announced a strategic distribution agreement to broaden Oracles reach into resellers that supply small and medium sized enterprises (SMEs).  As part of the agreement, Ingram Micro will be recruiting qualified Value-Added Resellers (VARs) and Independent Software Vendors (ISVs) to expand the community of solution providers implementing Oracle technology.

Ingram Micro will offer its resellers Oracles full range of technology products, including Oracle Database and Oracle Fusion Middleware. Oracle and Ingram Micro will both provide dedicated staff and marketing resources to support the SME end-users. Ingram Micro will be launching its own Oracle programme to SME partner recruitment, enablement and development and will also be offering multiple manufacturer packages, to provide complete, end-to-end solutions.

Our customers are constantly looking for enterprise software that is low cost and simple to install. Oracle is the ideal software vendor, and this agreement means that were able to offer an unbeatable choice in solutions, said Bhavesh Patel, commercial director at Ingram Micro UK. We are very excited by the opportunity the new partnership presents and our pragmatic approach will enhance collaboration with our SME resellers and ISVs that will assist them in growing their business.

Jim Sampins, director of SME technology at Oracle UK, commented: The SME market is hugely important to Oracle, and Ingram Micro has a history of helping manufacturers bring their products to market effectively and at lower costs. This alliance is designed to recruit new partners to the Oracle Partner Network, focusing specifically on the SME space.

"The Value Added Distributor channel is a key element of our strategy to continue increasing our sales to small-to-medium sized enterprises in the EMEA region," said Stein Surlien, Vice President, Alliances & Channels, Oracle Europe, Middle East & Africa. "Ingram Micro can help us achieve scale in this sector, and will initially engage in the UK and Germany, two key markets for Oracle.  Ingram will drive pragmatic partner recruitment and development campaigns and focus on Oracle database and middleware products, which give their channel partners the best solutions for price/performance and ease of implementation."