New approaches to retailing and what they mean for the supply chain
Leading retailers are staying ahead by developing new formats and a better understanding of what consumers want in their stores. Delegates to the year's largest European event for the fast-moving consumer goods industry - the ECR Europe Conference & Marketplace in Stockholm, from May 29-31 - can find out what these retailers and their suppliers are up to from:
- the United Co-operatives/Unilever experience with The Perfect Store, where it makes a major difference when customers walk towards promotions not past them.
- Delhaize Food Lion, which sells cereals, milk and orange juice in a single cluster in its Bloom concept stores and as used alternative display and stocking techniques to meet the challenge from competing low-price retailers in its Bottom Dollar stores.
- Edwin Booth, who will show how premium retailing can hold its own, with a description of first-hand experience from his family-run supermarket chain in 26 locations in the UK.
- Dan Jones of the Lean Enterprise Academy, who will explain why the future of retailing revolves around innovative ways of designing new convenience formats, with case study examples of how lean thinking and lean solutions can help pave the way to the future.
- the latest research from the Coca-Cola Retailing Research Council of North America demonstrating the relationship between store performance and the actions taken by the store management team.
A dozen CEO's of leading companies from across the packaged goods supply chain, and beyond, will make presentations in plenary, with a focus on what innovation and style can bring to their partnerships.
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