Transversal Simplifies Financing with smartfundit, developers of the worlds first independent software financing marketplace, recently announced that Transversal, the eService software company, has selected as its flexible strategic financing partner to overcome its customers budget restrictions, increase sales and respond quickly to new market opportunities.

Based in Cambridge UK, Transversal provides intelligent eService solutions for customer-facing websites and contact centres. Its blue chip customer base includes Direct Line, Barclays Bank, Freemans, Grattans, Look Again, Kaleidoscope, Thomsons Holidays, Sony Playstation, Fujifilm, and MFI. By fundamentally changing the way information is shared between customers and staff, Transversal enables organisations to transform the quality and efficiency of customer service. Transversal systems deliver the right answer at the right time and eliminate customer frustration and ultimately lost business.

Transversal is no stranger to subscription licensing and had already changed its sales model and repackaged its applications to introduce more flexible licensing options to its customers.  Transversal delivers its service-enhancing applications through a hosted model thereby removing time-delays, infrastructure and budget issues from its sales cycle. 

The next logical step was to offer simple, accessible and tailored financing so that our customers could procure our software in the way that best suits their business, commented Davin Yap, CEO of Transversal Corporation. Davin continues, Our relationship with our customer is hard-earned and must be protected at all costs. smartfundit makes transparent the wide range of financing options that are available from a whole range of banks and other lenders internationally; but critically allows us to tailor the finance solution that we need for each customers unique circumstances and preferences, thereby giving us control and confidence.

We have worked with Transversal for some time and have already successfully funded a number of deals together, commented Suki Gallagher, CEO of smartfundit.  It is testament to the success of this relationship and the service that we have provided, that Transversal has now confirmed its support for smartfundit as its software financing partner of choice.  We look forward to building on our success and continuing to underpin Transversals subscription sales with our world class funding Portal.

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