Right in the heart of Moscow, Socomec Sicon UPS has opened its new subsidiary to support all its distributors on the vast territory of Russia.

Solve technical issues, optimize turnaround times, give correct and timely information about products, and devote maximum attention to institutional clients: these are just some of the objectives of the new Socomec Sicon UPS subsidiary which started operating in the shadow of the Kremlin just a few days ago.

Over the last six years, the Russian economy has seen average annual growth of 6.5% and the prospects for the future are undoubtedly attractive on account of the high volumes which have also been driven up by the states push on structural reform work and the new climate of confidence. Socomec Sicon UPS has therefore decided to further invest in this territory, with the parent company taking up direct presence in order to continue to develop the business it started in 1922.

After the opening of our representative office in Moscow, we were preparing for the right marketing strategy that would increase awareness of our name and the new NETYS range came along as the ideal present. Encouraged by the potential of the Russian market and thanks to the support of one of our distributors, we organized a seminar on the complete product range says Ales Jenko, sales manager of the Russian subsidiary.
We seized the opportunity to introduce ourselves at the prestigious Russian fair VKSS. The seminar was a success and the participants were able to appreciate our technological advantages. All of this instils enthusiasm for future actions, and we are fully determined to go out and claim our share of the Russian market.

The Socomec group, with headquarters in both France and Italy, eight subsidiaries across Europe, four in Asia and an exclusive distributor network covering more than 80 countries, offers a complete range of innovative solutions for the production and distribution of switchgear, protection systems and uninterruptible power supplies suitable for the wide range of configurations of the IT, industry and telecommunications sectors.

Bolstered by an extremely solid financial structure and with a growth and development strategy that has seen the company capable of bringing out a new product each year since 2001, Socomec Sicon UPS is today consolidating its position of market leader by opening new commercial subsidiaries also in Shanghai and Beijing as well as in Moscow.

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