Retailers can boost sales by integrating printed and electronic merchandising signage with Episys Retail Enterprise Suite

Episys, a global information technology solutions and services company, has launched a new product suite that will enable retailers to boost sales from promotions by integrating both physical and digital merchandising signage, as well as cut expenditure currently lost through duplicated, inaccurate and inconsistent processes.

Research has shown that 75% of buying decisions are made in store, so poorly executed messages are leading to lost revenue, said Peter Lewis, Marketing Director for Episys. In 2004 the amount of business that went to other retailers as a result of frustrated customers walking out of stores totalled 8 billion pounds*.

Lewis continued, Promotions are a major and growing revenue source for retailers. Research by think tank group IDG shows that around 70% of shoppers change their shopping habits as a result of in-store promotions. Shoppers said they would buy products or different brands if they were on promotion.

Episys Retail Enterprise Suite was developed in response to the fact that retailers lose sales revenue through inefficient and disconnected processes in store. The current lack of attention to signage systems results in retailers running most promotions independently across different media, including traditional in-store promotional signage, shelfedge labels, car park signs, electronic displays and websites.

By implementing Episys Retail Enterprise Suite and automating business processes, retailers can bring consistent, accurate, efficient and informative signage to their shop floors to reduce costs, increase revenues and enjoy savings within as little as one month. Episys Retail Enterprise Suite supports all types of media from a single point enabling you to have One Version of the Truth on all your output media including Electronic Signage. The Mobile Retail applications allow efficient store and stock management with improved customer service including fully Chip & PIN compliant mobile QueueBuster tills.

Their new technology is built on their experience of working with many of the top retailers in the UK and North America including Sainsburys, Woolworths, Wm Morrison Supermarkets, Waitrose, John Lewis Partnership, Co-operative Group, Pets at Home, Mamas and Papas, Sears, Saks Inc, Federated Stores Group and May and Co.

He continued, In traditional non-integrated signage systems, 80% of signage costs are due to inefficiencies that can be easily overcome. Inefficiencies occur as a result of multiple entry points for data and branding requirements, leading to increased printing costs and labour requirements. Unnecessarily long lead times occur before promotions reach the customer. Business is therefore lost, as customers may not be aware of the promotions offered in store. Moreover errors in signage lead to customer dissatisfaction and fines.

Episys has now made it even easier for retailers to realise the value of their unique solutions. They have just launched the Episys Finance Service Package that allows clients to spread payments and achieve early ROI and sales uplift without spending the money upfront by way of a capital investment. Episys is happy to provide the facility to spread payments monthly over a fixed term with their Finance Service Package with no additional costs or charges.

* According to a study carried out by the University of Birmingham Business School

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