8 - 9 December 2005 -- ITSMA Europe, Account Based Marketing Workshop

A 2-day workshop on designing and delivering account based marketing (ABM), a powerful new technique to grow business in key accounts. ITSMA's (Information Technology Services Marketing Association) proven six-step approach will provide a clear methodology for building your ABM strategy, with industry leading examples and benchmarks to strengthen your marketing campaigns.

For more information see http://www.itsma.com/events

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