Embarcadero Technologies, Inc. (Nasdaq: EMBT), a provider of data lifecycle management solutions, today announced significant enhancements to the Embarcadero partner program, including in-depth sales and marketing support, expanded training resources, and partner-specific technical support to help drive results for partner businesses. This new value-rich partner program is designed to better support partners in meeting the strong market demand for complete data lifecycle management solutions built around Embarcadero's award-winning products.
"Embarcadero has been an outstanding partner for helping to further the corporate acceptance of our open source database," said Ethan O'Rafferty, director of U.S. alliances for MySQL AB. "Their dedicated partner resources have given us a range of benefits, including marketing and sales collaboration, so we can better address joint customers' business issues."
IDC predicts that the volume of corporate data will double every two years for the next decade, yet, according to the Bureau of Labor Statistics, the number of DBAs hired to manage this data will only grow approximately five percent per year. This dramatic growth in data coupled with relatively fewer resources to manage it, along with the increasing complexity of IT environments, is forcing customers and partners to seek solutions to better leverage their existing resources. With a tool set to manage the complete data lifecycle and improve the productivity of staff, Embarcadero provides a strong software foundation for partners looking to capitalize on the growth of corporate data.
"As companies face the challenge of managing the explosion of data, our partners, armed with Embarcadero's products, become experts in solving customer issues and helping them manage the complexity of their data systems," said Eric Boduch, director of channel marketing at Embarcadero Technologies. "Embarcadero's new program structure offers enhanced benefits to allow partners to focus on solving customer problems while tapping new revenue and business opportunities more easily."
"Patni is excited about its relationship with Embarcadero," said Harish Bhat, vice president of Patni's ISV business unit. "The combination of their award-winning products with the consulting capabilities of our Business Intelligence practice will guarantee customers the best possible ROI on their data infrastructures."
The program structure is organized around three partner categories, each with three levels of participation based upon mutual commitment to the partner program. The categories of partner types are:
Value Added Resellers: Value Added Resellers represent regional or national companies whose primary business is reselling Embarcadero products, often coupled with services or training solutions.
Services Partners: Services Partners represent regional, national, or international services companies that are able to refer Embarcadero products into their customer base. Services Partners may also provide services and training for Embarcadero products directly to end-user customers or through a contracts introduced by Embarcadero Technologies.
Technology Partners: Technology partners represent companies that have complementary software offerings. Through alliances with these companies, Embarcadero Technologies and its partners are able to offer the most complete solution to customers.