Steljes sign exclusive distribution deal with Scion Technologies for their multimedia management and distribution system

Steljes Trade, the UKs leading specialist, trade only distributor of world class collaborative and display products, announce an exclusive agreement with Scion Technologies until March 2006. The agreement enables Steljes Trade to provide a real alternative: a competitively priced, affordable option for superior home multimedia distribution.

Jonathan Pengilley, commercial director Steljes Trade, has been responsible for sourcing Steljes affordable home entertainment range including the products from Scion Technology. Jonathan explains Steljes decision, We think that there are real opportunities for our resellers with this product range.

The need for video distribution has come about through a couple of different factors. CAT 5 cabling is becoming the standardised cabling of choice in many different types of new builds due to its flexibility. At a basic level the actual cost of the cabling is significantly less but further to this it enables any CAT5 socket to act as a telephony, PC or TV point. CAT 5 does not restrict the location of equipment by the sockets and is also flexible in terms of its upgradeability.

Scion extends the benefits of Cat 5 cabling even further. Previous systems have been too expensive, very bulky and needed expertise in installation. Scion distributes all signals over a single CAT5 cable, is easy to install and use, upgradeable, affordable and there is also no signal degradation up to 600 ft. This is important in the home but equally, if not more important, for leisure and retail sectors where cabling may need to cover even greater areas.

The ID-6000 model incorporates 13 inputs and 6 outputs. The ID-1000 can be daisy-chained to create a structure from 16 x 16 up to 240 outputs.

Jonathan concludes, there are so many application opportunities for this product it is very exciting. The relatively recent government investment in ICT for education for example means that many schools have cat 5 cabling installed in new buildings and when you take into account that schools have already invested in display systems in the form of interactive whiteboards and projectors, everything is in place for a multi media distribution system. Scion enables schools to affordably have the potential to access education television channels, video and DVD across a whole campus.

"House builders are looking for a way of differentiating themselves from their competition. Economic indicators in the residential market have been hardening and prices are stagnating. Therefore house builders want to add value to their offering in order to make their properties more attractive rather than having to resort to dropping the price.

In the retail market, further to success with Tesco, Scion has just won a deal with Sainsbury to fit out all their supermarkets. They have also just received an order for Asda for another 20 stores. The beauty of this system is that it is scalable to meet the demands of the retailer no matter their size. With the cost for the system about one fifth of the nearest competitor this is a very exciting prospect.

In bars and leisure centres where the idea of multi-screens is very much the norm as well as in the hotel market, Scion offers a very affordable TV distribution system.

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