Responding to the surging demand from small and medium sized businesses (SMB) for its award-winning storage components and external storage solutions, Adaptec today announced that it will be expanding its operations in Russia during 2005.
Russia has become Adaptec's fastest-growing market in Europe and revenues in the region have almost doubled in the past two years alone. Adaptec's traditional component business continues to see steady growth in Russia while its two year old external storage business grew by a staggering 240% in 2004.
Russ Johnson, General Manager and Vice President of Adaptec Europe,
said: "A large number of Russian businesses are working to manage rapidly growing volumes of data under tight IT budgets. They need cost-effective, easy-to-use storage solutions that deliver high levels of data protection, capacity, scalability and performance that are supported by a dedicated local sales, marketing and technical support team."
Adaptec's first change will be to establish a Russian-language inside sales executive to manage the growing volume of inbound customer calls from Russian resellers and end users. This facility will be available from January 2005.
At around the same time, Adaptec will also be opening a dedicated service and operations centre in Moscow which will be managed by a new technical field applications engineer. Interviews for this position are currently underway and an official appointment is expected soon.
New storage solutions and technologies for 2005
In addition to its core components business which accounts for most of its revenue in Russia, Adaptec has begun selling external storage solutions specially designed for the SMB. New products, including those from the recent acquisition of Snap Appliance, the world's leading volume vendor of NAS appliance, will be certified for the Russian marketplace in 2005.
In particular, the new Snap Server 18000, designed for SMB's needing a pay-as-you-grow primary storage solution as well as for larger companies looking for near-line storage or a remote replication solution, is expected to be available in Russia during the first half of the year.
On the components side, Adaptec will also be bringing the first Serial Attached SCSI (SAS) controllers to market in early 2005. Earlier this year, Adaptec announced the industry's most comprehensive family of 2-, 4-, 8- and 16-port Serial ATA (SATA) controllers this year.