CA appoints new manager for channel and SMB in UK and Ireland

Management software expert Computer Associates (CA) has appointed a new manager of channel and SMB activities in the UK and Ireland.

Richard Bradley previously worked at Cisco Systems UK where he was director of marketing and sales and prior to that, operations director, SMB
and channels.

Bradley will take charge of the ongoing development of CAs UK and Ireland channel strategy, working toward CAs stated goal of achieving a 50/50 balance between direct and indirect sales.

Bradley will spearhead CAs SMB initiative into the UK and Ireland. The initiative is designed to generate increased market demand for CAs SMB-level products, which are sold entirely via channel partners.

This is an interesting time to be joining CA, states Bradley. There has already been a lot of resource investment and time spent improving CAs value to the channel. In addition, the SMB initiative closes the loop in terms of making it easier for partners to sell CA products by giving those products higher visibility with end-users. My job will be to turn all those different initiatives into growth in channel revenue for CA.

Richard joins CA after taking a year out to study a postgraduate course at the University of Oxford.