New book on RFID labelling

Radio frequency identification (RFID) technology is shaping the future of global supply chains and smart retail consumer goods companies are seeking opportunities for advanced compliance with industry mandates, according to the authors of "RFID Labelling: Smart Labelling Concepts & Applications for the Consumer Packaged Goods Supply Chain." The co-authors, four Printronix executives: Bob Kleist, president, CEO and a director; Theodore A. Chapman, senior vice president of engineering and product marketing and chief technology officer; David Sakai, vice president of marketing; and Brad Jarvis, director of product marketing; wrote "RFID Labelling" to give readers unique business perspectives:

"The retail executives and managers whom are facing RFID mandates need snapshots of what a successful RFID migration looks like, and that's what we have given them in this book," said co-author Kleist.

"In 'RFID Labelling,' we give practical knowledge to an information-hungry market," he said. "RFID printers are among the first logical purchase in an RFID pilot and Printronix has been delivering RFID printers to the US market since last November. Since that time, we have worked with the leading retail suppliers marching toward the January 2005 Wal-Mart compliance deadline. We've written about their shared experiences to give readers real-world knowledge about RF technology, label compliance, adoption and global expansion."

According to Vijay Sarathy, group marketing manager, Sun RFID/Auto-ID Solutions: "'RFID Labelling' provides a roadmap for Wal-Mart compliance, and more importantly, for creating agility and cost efficiencies in the supply chain. With this book, Printronix provides keen insight."

Editors note: IT Reseller has three copies of RFID Labelling to offer for review. If you are interested in writing a review, please send an email titled RFID book review to editor@ibcpub.com