With more than 90 percent of Cisco business going through our channel partners, it is imperative to our future growth that we create programs that improve partner profitability and drive mutual success, said Edzard Overbeek, vice president, Commercial, Channels and Distribution, EMEA, Cisco Systems Inc. The Opportunity Incentive Program is designed to help enable Cisco and its channel partners to increase market share in selected market segments. At this time, were focusing primarily on the commercial space as it is a key focus for Cisco in our FY 05, which started August 1, 2004.
Opportunity Incentive Program in EMEA
On 24th May, a pilot of OIP was launched in EMEA, focusing on five countries: Germany, United Kingdom, the Netherlands, France and Poland. The pilot was designed to evaluate the program and tools including the registration of new opportunities and approval and payment process, as well as partner interest and participation levels. The results from the pilot include:
400 Cisco channel partners registered for OIP
Participants submitted 361 new business opportunities
Cisco approved 225 opportunities
Internet Protocol (IP) Communications, network security and wireless technologies had the highest sell-in rate
Majority of submissions were approved in 24 hours using effective online tools
OIP is planned to be available in two phases during September and October 2004 to all participating countries across EMEA.
Deal Registration Protects Presales Investment and Value
The sales cycle includes, identifying, developing and securing a new customer. The longer the sales cycle, the higher the cost of sales, resulting in a significant impact on channel partner profitability especially if the opportunity is not converted to a sale. OIP allows channel partners who actively identify new opportunities to benefit financially because of the presales value they provide in creating these new opportunities. In EMEA, Cisco channel partners can use the incentive rebate to showcase their value proposition, cover their presales investment and improve their profitability.
Neutral Registration and Approval Process
In order to ensure success and high-quality program governance, Cisco Systems has created an online deal registration approval process for OIP. The deal registration process is available to eligible partners and uses a proven deal registration methodology equipped with multiple checks and balances. In order to register new opportunities, channel partners must provide specific details including information about the decision maker, the budget and project specifications. Cisco will then approve the registration based on whether or not it truly is new incremental business. It should be neither in the Cisco sales forecast nor registered by another channel partner. Opportunities approved by Cisco will be valid for 90 days. A partner must close the approved opportunity within the 90 days period to gain the OIP incentive discount or rebate.
To qualify for participation in OIP, prospective partners must meet all program criteria in EMEA, which includes having a registered or certified status (including members of the Service Provider Solutions Ecosystem and partners registered for SMB Select). The minimum size new business opportunity that can be registered for the program is US$5,000.