Toshiba TEC and Datasym (UK) launch biometric solution for retailers

Datasym (UK), providers of PoS software for both hospitality and retail, in association with TOSHIBA TEC Europe, manufacturer and supplier of quality PoS terminals and peripherals, is offering a ready to run biometrics solutions for staff, customer and member accreditation.

While other biometrics vendors talk about a brilliant future for biometrics, Datasym and TOSHIBA TEC have developed a cost-effective solution, which will immediately answer retailers call for greater security, a cut in fraud and greater certainty about the identity of staff and customers.

The simple addition of a fingerprint identification sensor means that users can now be authenticated by fingerprint. Not only will finger print scanning provide easy log-ins for staff, but hospitality and leisure providers will be able to save costs, as the need to create and distribute sign on cards and dallas keys is eliminated.

The partnership between Datasym and TOSHIBA TEC also offers retailers fast customer throughput, thanks to the user friendly touchscreen or keyboard on TOSHIBA TECs robust hardware, resulting in fewer queues. There is also a cashless option, giving the customer the choice of paying by charge card, or charging to an account; in addition, retailers can run offers such as mix & match link save or buy one get one free to incentivise slow moving lines.

The CRM element in Datasym.PoS enables retailers to run Customer Loyalty Schemes. Points can be awarded based on customer spend & on selected items. It also enables retailers to build up a customer database for tracking and operating customer loyalty care programmes, providing an invaluable marketing tool. The Multiple Price Files allow the use of multiple pricing, price banding for loyal customers, and reduced sales price on perishable items. The optional second screen on the TOSHIBA TEC ST-60 replaces the traditional customer display, and can be used for targeted product and brand marketing.

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