Corel to target SME market with Northamber

Northamber, the longest established trade-only distributor of IT equipment in the UK, has signed a partnership agreement to distribute Corel software to its resellers. The agreement will focus mainly on CorelDRAW Graphics Suite 12 (the new all-in-one graphics package launched last month) and WordPerfect Office 11 (for office productivity).

Northamber will primarily target resellers with SME (small- to medium-sized enterprise) customers through its unique reseller base and will work with Corel to promote the key benefits of the products: ease of use, cost advantage, interoperability, one-box solution and extra functions. Northamber will also target local integrators to distribute the software.

"We are delighted to be working with Northamber and that they have agreed to become a distributor for us," says Steve Winfield, sales director UK and ROEMEA for Corel. "We have signed up Northamber to increase our brand awareness and sales in the SME market. The agreement is a great vehicle to help us drive our channel strategy and add a different route to market in the SME space."

"We believe that Corel has a compelling story for our SME base and we look forward to working with them to promote the benefits of the software," says Dominic Hoskins, commercial relationship manager for Northamber. "We will also be working with Corel to help promote their channel partner programme and expect to be a real driving force behind this."

CorelDRAW Graphics Suite is targeted at professional designers as well as business users who are seeking a graphics complement to their business desktop. Building on its' strengths in the government and legal sectors, WordPerfect Office provides a clear choice to consumers and small-to-medium sized businesses seeking feature-rich, value-priced alternatives in the office suite market.

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