Arrow Electronics signs new VMware distribution agreement with Broadcom in Europe


Arrow Electronics has signed a new distribution agreement with Broadcom for VMware solutions covering 20 European countries.

Under the new agreement, Arrow continues to serve the channel in the countries where they were a VMware distributor prior to the acquisition by Broadcom, as well as in Czech Republic, Iceland, Ireland, Italy, the Netherlands, Slovakia, and Switzerland.

Arrow and its supported channel partners are tasked with assisting Broadcom in driving the adoption of VMware private cloud infrastructure and helping with the transition of the broad VMware customer base to the new subscription license model for VMware software. Arrow will empower its local channel partners with its expertise and experience in the new VMware go-to-market strategy and help ensure customers receive the most value from their investment in VMware software.

Under the agreement, Arrow will continue to deliver the entire VMware private cloud infrastructure solution portfolio including the new offerings: VMware Cloud Foundation (VCF), VMware vSphere Foundation (VVF), VMware vSphere Standard and VMware vSphere Essentials Plus Kit and standard, as well as add-ons such as VMware vSAN and VMware Live Recovery. 

Arrow will expand its role to provide technical support capabilities for select products and customers unlocking access to VMware support and localized expertise in the customer's preferred language. This Arrow-delivered service for select VMware solutions is an extension of Broadcom support, enabling Arrow to enhance the commercial customer experience through accessibility, specialized knowledge, and personalised assistance. 

By partnering with Arrow, reseller partners gain access to Arrow technical knowledge, training programs, and certified resources. This enables partners to deliver high-quality support services throughout the commercial customer lifecycle. Together, Broadcom and Arrow will continue to offer an integrated support experience to help ensure the highest levels of service for customers of all sizes.   

“Alongside its extensive VMware background, Arrow’s expertise and influence in the European market, Arrow will play a crucial role in helping Broadcom with our go-to-market strategy within the region,” said Cynthia Loyd, vice president of global partner and commercial sales at Broadcom. “Arrow technical support services, coupled with its local expertise is all part of a cohesive strategy to create value for our channel partners and customers. As a trusted advisor to the channel, Arrow brings all the right capabilities to support the evolution of our go-to-market strategy.”

“As a VMware distributor for 20 years and the exclusive Symantec cybersecurity aggregator for Broadcom in Europe, we are excited to continue our relationship and play a crucial role in VMware’s new go-to-market approach”, said Nick Bannister, president of Arrow’s enterprise computing solutions business in EMEA. “Arrow is focused on empowering channel partners to thrive in the new VMware landscape. Our local teams with their extensive experience are ready to guide partners through this transition. We believe the new VMware world and the Broadcom Advantage Partner program presents a tremendous chance for channel partners to grow revenue, expand their market share, and enhance profitability by leveraging VMware’s industry-leading solutions,” he continued.

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