Global lighting and technology business Aurora Lighting is set to make a significant impact at EuroShop, the retail trade fair taking place from 5 – 9 March, 2017. For the first time, retailers will have the opportunity to experience the benefits of IoT lighting with an exclusive preview of Aurora's new connected IoT platform, AXiO, which incorporates Gooee technology.
AXiO has been developed in conjunction with Gooee Inside – the IoT enabling technology that significantly enhances business intelligence and revenues by providing data on energy efficiency, human engagement and space optimisation, while giving users a range of dynamic toolsets and intuitive Man Machine Interface (MMI) features to manage the system from one location.
Neil Salt, Managing Director of Aurora's IoT Division, says the technology has unlimited potential: "Our IoT integrated lighting platform enables retailers to harmonise their customers 'click and brick' experience across a wide range of application and installation scale, from convenience to targeted brand promotion and enterprise initiatives. By designing and creating a lighting platform with Gooee Inside, an Aurora network of lighting is not only generating incredible visual and stimulating displays but valuable data and consumer insights for the retailer. Now decision makers have the ability in real-time to enjoy clear information based on timely trends that they can use to create even more value and advantage for example, creating special offers to enhance a product's sales.
"As Gooee has tested and verified double encryption across all our platforms, retailers are able to get more of an understanding of the volume, velocity and flow of customers as well as staff within a store," Salt adds. "This allows proximity marketing to enhance sales and employee management, while safe in the knowledge that customer and employee data, as well as their own, is protected at all times."
Visitors to the Aurora stand will experience how its new smart range of accent and ambient luminaires act as beacons but also manage additional beacon deployment that will determine their location and activity while on the stand, and more.
"With our new lighting and technology, retailers can increase both savings, sales and profits," Salt continues. "Through a network integrated smart lighting platforms and end points we enable retailer, brands, designers and even marketeers to engage with shoppers and staff in a completely new way. Our understanding of consumer behaviour through insights is going to change, as will the way retailers are likely to conduct their business.
"Our connected IoT lighting platform offers retailers Everything as a Service, and as such we can deliver exceptional Value Beyond Illumination," Salt concludes.
EuroShop is set to bring together 2,300 exhibitors in seven dimensions: retail technology; POP marketing; expo and event marketing; shop fitting and store design; visual merchandising; and energy management. It is expected that over 100,000 delegates from 110 countries will attend.