Schneider Electric invigorates commitment to global channel partners

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Schneider Electric, a global specialist in energy management and automation, has announced the launch of an invigorated APC by Schneider Electric Global Channel Partner Programme with a number of new enhancements to meet the rapidly evolving needs of partners in the changing IT landscape.

This renewed commitment to its 100,000+ global partners, including strategic changes to both the organisation and the programme, was shaped by the direct feedback from partners and focuses on enhanced profitability, support, enablement and overall partner experience.

"Our success as a business is directly tied to the success of our channel partners," said Rob McKernan, Senior Vice President, Global IT Channels. "It is critical that we align our organisation to best support and enable our partners. The more we can bring global channel partners into developing conversations, the better we'll be able to drive solutions and revenue streams that are mutually beneficial."

As partners move to a more diverse business model to include managed services, this program has evolved with them. Key enhancements to APC by Schneider Electric's Global Channel Partner Programme that are providing immediate value to the entire partner community include:

  • Profitable Growth: To drive business for partners, APC by Schneider Electric will provide partners with programs that capitalise on industry trends and needs, including a lead generation Partner Opportunity Programme (POP), an Opportunity Registration Programme (ORP) and rewards and marketing development funds.
  • Specialized Enablement: To enable growth for our partners in today's dynamic IT marketplace, APC by Schneider Electric is introducing specialized certification paths that align with our partners' business needs.
  • Streamlined Support: Partners now have easier and faster access to the tools, information, training and support they need to be successful in theircurrent business, or as they expand to capitalise on new managed services revenue streams.
  • Improved Experience: As a result of continuous enhancements to the structure and content of APC by Schneider Electric's secure partner web pages, partners will benefit from an overall improved digital experience. With new content updates available regularly, partners will have access to resources which reflect the most critical IT aspects of their respective industries.

Additionally, in an important move, APC by Schneider Electric has also developed a new Global Channels Organisation, led by Rob McKernan, that will oversee Global Alliances, Partner Programs, Home and Business Networks Products, Customer Care Centres, Channel Marketing, Channel Operations and Commercial Sales teams in specific regions to focus on improving partners' satisfaction and growth by aligning with the specific needs of channel partners. The evolved organisational structure, combined with improvements to the company's Global Channel Partner Programme, will meet the developing needs of its partner community and continue to provide a valuable and differentiated experience based on profitability, enablement, support, and an overall renewed partner experience.

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