A study by the market research company "eMarketer" shows that 85 percent of all the questioned Germans are familiar with the QR Code.
More than 20 years after its implementation, the QR Code is nowadays an everyday companion due to the daily use of tablet-computers and smartphones. In 2013, the IT-market research and consulting company "Forrester" found out that campaigns which are based on a QR Code can often be optimised: The use is not always clear for the consumer and the black and white quadratic design is perceived as not exciting.
Thereupon, DENSO WAVE, the inventor of the QR Code, found an answer: The company, which belongs to the Toyota group invented the FrameQR Code, which allows for a new and original design. "The demand for individual configurations of QR Codes increased constantly over the past years", reports Francois Beau, Head of Sales East Europe & Italy at the DENSO Auto-ID Business Unit, who maintains the East European market. "With this new invention we are able to meet the costumer's demands, especially those who wished to have a stronger impact to their sales and marketing campaigns."
The FrameQR allows for integration of pictures, graphics, logos, or text in a QR Code. The QR Code is therefore more appealing to users and a great incentive to scan – FrameQR is the "fun" QR Code. Furthermore, a multi-media use is possible: on posters, in advertisement, on coupons or on business cards. Thanks to the Frame QR AR (Augmented Reality), individual 3D-graphics can be inserted in the QR Code if desired.
The FrameQR Code is especially suitable for discount actions or coupons: "The potential customer can see at first sight the amount of the discount or the timeframe of the action", says Francois Beau. The FrameQR Code's originality lies in the fact that compared to the common design codes, it only needs a small framed area for scanning – the remaining space can be customised individually. This is how potential clients can be lead onto the website of the respective company. With the free "QR Code Reader Q"-App, the smartphone becomes an easy to handle scanning device for decoding the FrameQR.
QR Codes make it possible to code around 7.000 numerals, alphabetical characters, different symbols, Japanese, Chinese or Korean characters and binary data. For the European market, DENSO Auto-ID Business Unit is the contact window for all QR Code, mobile data collection and scanners enquiries. The durable and robust scanners manufactured by DENSO are used in storage, logistics, POS, production, field & sales automation applications.