British American Tobacco renews contract with GT Nexus

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GT Nexus has announced that British American Tobacco (BAT) has extended its commitment to the GT Nexus Cloud supply chain platform. The technology platform automates and standardises commercial engagements between British American Tobacco and its network of global ocean carriers.

British American Tobacco is a £15.2B global tobacco group founded in 1902, with brands sold in more than 200 markets. The company employs 57,000 people in more than 200 markets worldwide, and operates a supply chain that includes 46 factories in 41 countries.

"GT Nexus provides us with a greater handle on our global transportation spend and sourcing strategy," said Alan Richards, Global Procurement, Category Manager Logistics at British American Tobacco. "Technology enabled excellence in the way we run our annual ocean freight tender is critical because it encompasses a sizeable annual investment for BAT. We see GT Nexus as an outstanding partner in this area not only from a technology perspective, but also with regards to strong professional services and consultative insights. Being able to simulate spend scenarios as part of the carrier bid analysis is of great value for an optimised freight allocation to ocean carriers."

"BAT understands the value of strategic spend management towards services that are core drivers in the performance of their global supply chain," said Sean Feeney, CEO of GT Nexus. "Logistics spend, managed strategically, improves the bottom line but it also directly impacts revenue performance and the customer experience overall. BAT's ability to manage freight spend by connecting key parties in a cloud network enhances their ability to make better decisions and execute to meet demand."

BAT has operated on the GT Nexus platform since 2009.

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