GaneData strengthens Auto ID offering with exclusive Zebex Industries contract win

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GaneData, the Auto ID solutions provider, is now the exclusive UK distributor for Zebex Industries scanner range within the UK. The company, which has a long history of working with global manufacturers, has signed UK distributor agreement which will commence in January 2015.

The agreement is a significant milestone for GaneData, which is adding Zebex to its extensive portfolio of international Auto ID & EPOS manufacturers which includes CipherLab and Advanpos.

Mr Altaf Sadique, Managing Director of GaneData said, "We are all delighted about the new Zebex Partnership. As a company we already had a good offering when it came to Auto ID industry solutions, but there was an obvious gap for us with laser products. Zebex products sell well across the globe and the company has a loyal customer base which gives us an opportunity to establish new relationships within the channel. We will work hard with Zebex to focus their marketing messages and develop a strong brand presence in the UK".

The agreement comes at a time when the Auto ID market place is going through some major changes. The recent Zebra Technologies acquisition of Motorola Enterprises is likely to have a huge effect on some of the smaller resellers who will be competing with the same products at the same price now.

Mr Sadique is confident that the Zebex and GaneData partnership will be a great win for the channel as well as the two companies, he said, "We now have such a strong auto ID offering we are able to offer a broad alternative for each touch point, and as a company GaneData is uniquely placed to help these companies maintain strong margins and ultimately survive".

ZEBEX has been at the forefront of the Auto-ID industry for nearly twenty years, developing, manufacturing, and marketing a full range of barcode scanning products and solutions. With headquarters in Taipei, Taiwan, and branch office in Shanghai, China, ZEBEX extends its reach across the globe via a large distribution network.

Sherry – Lin, president of ZEBEX said: "We were looking for a way to consolidate our UK selling processes and to really focus our product messages within the channel. Signing within GaneData seemed like the best way forward for us. We have seen how successful GaneData has been and how hard it has worked to bring other manufacturers products to the UK market. We are really looking forward to getting started and working with GaneData".

GaneData will be distributing ZEBEX's entire range – including the hands-free, hand-held Laser and CCD Scanners as well as its Scan Modules. These incorporate single and omni-directional capabilities, as well as wireless technology - ranging from document tracking, office management, point of sale, stock control, inventory management and logistics tracking.

The ZEBEX scan modules work with ATM machines and lottery ticket readers, with applications ranging through self-service kiosks, ATM banking, lottery ticket readers, production lines management, price checkers and gaming machines.

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