Avnet Technology Solutions EMEA expands agreement with EMC

Avnet Technology Solutions, the global IT solutions distributor and an operating group of Avnet, Inc., has announced an expanded distribution agreement with EMC to offer EMC solutions through its Avnet Global Computing Components (AGCC) business unit in EMEA.

This expanded agreement leverages the success of the long-standing relationship between Avnet and EMC in many countries across the globe and across multiple business units. As one of the primary distributors of EMC technologies, Avnet Technology Solutions has helped partners grow their mid-market storage business profitably with EMC solutions for more than 12 years.

Avnet Global Computing Components will now offer EMC VNX and VNXe unified storage solutions, EMC Isilon scale-out NAS systems, and the EMC Atmos® Cloud Storage Platform as part of its Build OEM Better programme. This programme provides a lower total cost of ownership and reduced manufacturing time. Additionally, it offers flexibility and scalability via a global footprint of integration and service support for original equipment manufacturers (OEMs) and independent software vendors (ISVs).

The addition of EMC enables AGCC EMEA to offer OEMs the opportunity to:

• Customise their storage and software solutions

• Capitalise on a single interface, often leveraging a single IP fabric to more easily implement back-up recovery

• Virtualise their applications to increase ease and consistency of deployment

• Consolidate physical infrastructure (in development and in the field)

• Offer their application "as-a-service" (from their own or hosted data centres)

• Improve reliability and scale

Backed by Avnet's technical expertise and outstanding customer support team, OEMs will now be able to use EMC's proven portfolio of bundled storage, software and application solutions to move quickly from design to deployment of end applications. These applications range from telecommunications to manufacturing through to media and life sciences.

Mark Hiley, director, EMEA OEM sales at EMC commented, "EMC is delighted to be working with Avnet across EMEA to deliver its wide and growing portfolio of OEM-ready solutions. Avnet adds capabilities in coverage and customisation that complement our extensive portfolio of technology and routes to market."

"Our OEM customers are looking for IT storage solutions that are simple, reliable and repeatable," said David House, AGCC EMEA sales director. "Adding EMC to our EMEA offering through our AGCC business unit provides our customers with a faster way to deliver enterprise-class performance and next-generation solutions."