Softbox AB introduces Social Camera app for Axis Network Cameras

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Software developer, Softbox AB, has partnered with Axis Communications, the global leader in network video, to develop Social Camera, an application designed for retail shops and boutiques.

Social Camera is an application for smartphones that allows retail store customers to take photos of themselves trying out different outfits.

Instead of taking cumbersome pictures of themselves with their smartphones, customers can now use a wall mounted Axis camera to take the photos, rather than using their mobile phone at difficult angles.

The Social Camera app will display a live video stream from the Axis camera on the customer's smartphone. With a simple tap on the phone a picture is taken. It can then easily be shared to preferred social media networks.

The benefits are that the customer can now easily take photos of themselves from any angle with a high definition camera that allows taking better looking photos than using the built-in camera on the phone.

The application is downloaded to the smartphone by scanning a QR code close to the camera. The phone will then instantly connect to the Axis camera and a live stream will appear on the display. With a simple tap on the display a still image is taken and the picture is stored in the phone.

The retailer can embed their logo and a short message in every photo taken. Every image taken by Social Camera will include the retailer's logo and message. In addition retailers can gather statistics on number of customers trying out outfits and map it by location.

At retailers can log in to their account to manage stores and cameras.

The Social Camera application has currently been developed for Android and iOS based smartphones and works with any network camera from Axis Communications.

"The Social Camera is a new and innovative way to share photos to social media in a retail environment, benefiting both consumers and retailers" says Lars Lindholm, Managing Director at Softbox AB.

"This is another great example of how Axis Network Cameras can be used for more than surveillance in stores. Since the application is embedded in the Axis camera it's a standalone solution separated from the stores IT system." says Johan Åkesson, Director Business Development Retail at Axis Communications.

For more information about Social Camera, please visit or contact Lars Lindholm, Managing Director, Softbox AB: phone: +46 703 24 20 52 email:

About Axis Communications

As the market leader in network video, Axis is leading the way to a smarter, safer, more secure world - driving the shift from analog to digital video surveillance. Offering network video solutions for professional installations, Axis' products and solutions are based on an innovative, open technology platform.

Axis has more than 1,400 dedicated employees in 40 locations around the world and cooperates with partners covering 179 countries. Founded in 1984, Axis is a Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website

About Softbox AB

Softbox AB develops mobile applications and web based platforms. We develop both our own concepts as well as custom solutions based on our client's needs.

For more information about Softbox AB, please visit

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