Brother launches new app to support resellers

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Brother has invested in a series of informative apps for their sales teams to give partners instant access to tailored product information, pricing and promotions. The apps have been created as part of Brother's 'Always on selling' initiative, which is designed to ensure that partners are provided with bespoke support.

As part of this investment, Brother's entire salesforce have been provided with Apple iPads with 3G access via Vodafone, giving them the opportunity to access the apps and provide a more personal and effective service to their partners when out on the road.

Dave Peters, head of strategic development at Brother UK, said: "Access to our bespoke iPad apps means that our salesforce can easily access our online corporate resources, including those on our partner programme Brother Network, and as a result, provide better answers and a higher level of service.

"Brother UK is living and breathing an agile working culture, which increasingly typifies the working style of many of our partners and product end-users. By investing in the latest technology, we are not only improving our service to our partners, but also showcasing the progress we are making as a forward thinking solutions provider."

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