BlueStar to host third pan-European Technology Summit in Barcelona, Spain

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BlueStar, the global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, has announce the third event in its 2013 Pan-European Technology Summit series at the the Palau de Congressos de Catalunya in Barcelona, Spain on May 22. This event is part of a series of six events held across multiple European regions this year.

"We are proud to continue the successful Pan-European Technology Summits event series," said Ricard Ferrer, BlueStar EMEA Marketing Manager. "These events have a strong local character with educational presentations in the native language of our value-added resellers, in addition to providing the opportunity to meet and network with local representatives of the top manufacturers in our channel. All of this is presented with an open format, in a single day, and each country's major metropolitan areas."

BlueStar created the Pan-European Technology Summits in 2012 to unite manufacturers, value added resellers, software developers and industry experts within an atmosphere of innovation, shared experiences and training.

After the BlueStar team presentation, Barcelona Technology Summit attendees will hear from Mr. Carles Torrecilla, Professor in the Department of Marketing Management at ESADE and a regular contributor to El Hormiguero 3.0 with Pablo Motos. Mr. Torrecilla make his presentation on changing the culture and attitude of sales teams in today's global marketplace. The Technology Summit will also feature Mr. Lluís Altés, CEO of IDC, a leading global provider of market intelligence, advisory services and event markets for information technology and communications. Mr. Altés will discuss "The Third Platform."

"Not only do we have exceptional speakers at the Barcelona Tech Summit, but the Palau de Congresos de Catalunya offers a professional and functional environment for this unique event," continued Ferrer. "It's a full day, with speakers to inspire, product launches in new technologies and a unique opportunity for attendees to expand their professional network."

The Barcelona Technology Summit is open all day and completely free to channel attendees. Lunch and beverages will also be provided. In the TechZone, attendees can visit the leading manufacturers in the industry and get a hands-on look at their latest solutions. The exclusive "Tomorrow's Solutions Rooms" offer a private space for presentations and product demonstrations conducted by top technology manufacturers Honeywell, Intermec, Psion, Seagull and Zebra.

After a full day of presentations, the Barcelona Technology Summit will close with raffle prizes offered by the major manufacturers, a tasting of regional Spanish specialties, a cocktail making workshop from GinTonic, putting the finishing touch on a unique training event designed to help build professional relationships and grow business throughout the channel.

Three additional 2013 Pan-European Technology Summit events are scheduled in Stockholm, Sweden; Düsseldorf, Germany; and Lisbon, Portugal. Previous events were held earlier this year in Oxfordshire, UK, and Paris, France. For more information, visit

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