New whitepaper: Data capture solutions and labelling strategies for retailers

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Sato, the barcode printing, labelling and EPC/RFID solutions provider, has published a new whitepaper, Data Capture Solutions and Labelling, which offers retailers advice on how to improve their business process.  The availability of innovative end-to-end data capture and labelling systems enables retailers to work smarter, manage stock better, reduce shrinkage, sell more effectively, and react faster to market changes.

Labels are a great solution to all sorts of business issues: pricing, expiry dates, stock control, addressing, inventory tagging, and many more. But for many businesses, they introduce challenges of their own, most notably ensuring that they carry the correct information in the most effective format, are kept up to date, and are accurately tracked.

Most retailers simply accept all this as a cost of doing business, but it doesn't have to be that way and the ability to embed and capture data via labelling enables retailers to: avoid stock shortages and optimise stock management, provide complete and clear information on products, regularise business practices that are currently ad-hoc, and react quickly if the competition initiates a promotion.

Sato's ability to integrate label scanners and intelligent application-enabled printing (AEP) with the application software and support needed to make use of label data means that retailers can operate more efficiently, saving both labour and resources.  A consistent labelling system also has the benefit of reducing costs, because consumables can be purchased in bulk and fewer varieties of label or tag are required throughout the supply chain. In addition, if the same data source can be used throughout the supply chain, then consistency of information is ensured.

"The ability to purchase both printers and consumables from a single source is also a key advantage when it comes to effectiveness," says Dale Roper, Retail Sales Manager at Sato UK.  "Having a complete solution from a single source means you get products that are engineered to work together, which in turn means you should not have a good printer let down by a poor label – or vice versa."

For the free whitepaper and further information on Sato visit

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