ScanSource Communications expands European partnership with Avaya and strengthens offering in France

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ScanSource Communications, the European distributor of voice, video and data communications solutions, has announced the expansion of its distribution agreement with Avaya to France. As part of the agreement, the distributor will also offer to French resellers Radvision video solutions, which were recently incorporated in its portfolio in the UK and DACH region.

ScanSource Communications has been active in France for several years and is committed to increasing its presence in the market. This agreement brings one of ScanSource's key international partners to France and means the distributor's offering in the country now comprises the three major areas of communications solutions: voice, video and data.

"Avaya is a major partner for us worldwide," said Gregory Genart, Merchandising Director, ScanSource Communications, Europe. "Over the years, we've developed strong relations with Avaya by creating go-to-market strategies together for the benefit of resellers, and building up an impressive level of expertise for Avaya solutions that our customers in other geographies can rely on. We'll now be bringing all that to France, where resellers will have a solid platform on which to base their communications business."

"We are very excited about moving into France with ScanSource Communications," said Edouard de Fonclare, Managing Director, Avaya France. "They have an impressive track record with Avaya in the voice, video and data space, fantastic relationships with their customers, and are clearly one of the market leaders. Our technology combined with ScanSource's value-added proposition forms a solid platform on which the channel can fulfil rising demand for Unified and Video Communications capabilities. We're also excited about ScanSource's ability to recruit net new resellers for Avaya France and to address the mid-size space."

Besides its communications business, ScanSource has a strong existing presence in the French market providing mobility, automatic data capture and POS solutions to resellers. ScanSource customers benefit from high product availability through stock management, credit lines that match their needs, technical support, and a range of Professional Services. Complementing this are a range of unique tools, such as the international partner-matching tool SUMOpartner and pre-shipment order-customisation opportunities through Configuration Services. Communications resellers in France will have access to all these services.

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