Casio's Business Portal helps the High Street during the busy Christmas period

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Casio continues to add new apps to its Business Portal, with apps designed to help businesses get the most from their Android platform based EPoS systems. In addition to software apps, the on-line store provides access to Casio's  UK dealer network and product information about new hardware and services.

The first five apps help high street retailers fight off growing competition from online shopping during this business period just before Christmas by improving ways to interact with customers, make upselling simpler, help generate new revenue streams, and handle stock control and sales reports more efficiently.

Using the new business portal, users can access and download trial software for each of the Android business applications from the Casio Business Portal using their computer or directly onto the new Casio V-R100 EPoS terminal, claimed to be the world's first electronic point of sale terminal to run on Android.  Retailers can now download apps directly onto the new Casio V-T500 Tablet. The apps can be trialled free-of-charge and installed without the need for an engineer to visit. When retailers are ready to buy an app for roll-out to a number of PoS terminals, the apps can be purchased directly through the Casio portal.

Guy Boxall, Senior Product Marketing Manager at Casio Business Solutions, commented: "The first apps on our Business Portal will allow our customers to start offering new services in their shops quickly. Sending personalised email receipts to a customer, Twitter and email marketing, offering new ways to pay and adding dedicated buttons to their tills for the most popular transactions, won't mean reconfiguring the system with lots of time spent on implementation."

Casio is now looking for additional business innovations and services to join the launch partners. "The possibilities of using Android-based apps in an EPoS scenario are endless." Boxall added. "As we've seen with mobile phones, the only thing that limits what these apps can do is the imagination of the developer. Retailers are looking for ways to compete with the ultra-personalisation and convenience of online shopping, and our technology is changing things on the high street. This is a real world-first."

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