ShopperTrak, the counter of retail foot traffic, has acquired ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video auditing solutions and advanced shopper analysis. ShopperTrak will integrate ReTel's technology with its Managed Service to deliver an unprecedented level of shopper insights to retailers. Once available with ShopperTrak's core offerings, the new capabilities will provide retailers with rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.
"ReTel's technology serves as an ideal complement to our industry-leading people counting service," said ShopperTrak Chief Marketing Officer Ed Marcheselli. "In addition to our existing suite of retail traffic analytics, ShopperTrak will be offering insight into store performance factors that directly affect both the customer's experience and the retailer's revenue."
ReTel developed technology that securely audits videos to provide advanced reports for retailers. When combined with ShopperTrak's Managed Service, the new audits will help retailers compare sales associate behavior and improve the customer experience.
"ShopperTrak's enhanced Managed Service offering will provide retailers with comprehensive data and analysis for all areas of a retail setting, whether at the door or a space within," said ReTel CEO George Aspland. "We can now help retailers see the complete picture and provide insights that support both marketing and operations."
In addition to adding new service capabilities to ShopperTrak's Managed Service offering, ReTel's San Francisco-based team will also establish ShopperTrak's presence in Silicon Valley.
"The past few years have seen a rapid expansion in new retail technologies emerging from this region," said Marcheselli. "A presence in Silicon Valley will enable us to capitalise on emerging technology trends that offer advantages for our customers. It also will allow us to partner with technology companies that can benefit from ShopperTrak's unique data and analytics."