BlueStar EMEA Distribution appoints Keith Robinson as Vice President of Sales for UK, DACH and Nordic region

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BlueStar, the global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology, has appointed Keith Robinson to the position of Vice President of Sales for the BlueStar Central and Nordic region, which includes UK, DACH, and Scandinavian countries.

Robinson will be responsible for the sales strategies and organisation in this region that has seen tremendous recent growth for BlueStar. He has substantial experience in the AIDC and POS industries, having worked in Distribution as well as Manufacturing for 15 years.

"Mr. Robinson has shown excellent results in developing sales growth and strategies throughout his career," said BlueStar's EMEA President and Managing Director Albert Baranera. "His management skills and leadership will accelerate Central Region development and definitely contribute to the continuing success of this region."

"This is an exciting time to join the BlueStar team as they continue to grow in EMEA, adding new services and solutions to enable its partners to grow their business," said Robinson. "I look forward to working with the team in EMEA to continue this growth providing world class support to our Resellers and Suppliers."

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