Brother sets the standard for sustainability with new recycling programme

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Brother has launched a consumable recycling programme which will recycle cartridges and toners from all manufacturers. The programme enables businesses, consumers and dealers to recycle used ink and toner cartridges completely free of charge. Those who participate will receive a cash rebate, or alternatively, a donation to their chosen charity.

Brother will also protect a tree for every four toners and eight inkjet cartridges they receive, through this programme in accordance with its Cool Earth partnership. Brother has an award winning recycling facility in Ruabon, North Wales and 100% of every cartridge which is sent to the facility is recycled or reused – therefore nothing goes to landfill.

Users manage their recycling through an online account, through which they can keep track of collections and accumulated cash through a points system. Brother delivers and collects the consumable recycling boxes, making it even simpler for organisations to choose to recycle. Last year Brother was awarded the prestigious Queen's Award for Sustainable Development, in recognition of its commitment to environmental, community and ethical practises.

Jayne Broddle, corporate responsibility manager for Brother, said: "Brother is completely committed to proactively reducing our environmental impact. All of our products carry environmental and ethical accreditations such as Energy Star, Blue Angel, or Nordic Swan, which give consumers confidence that they are making a sound environmental choice.

"Our new recycling programme builds on our industry-leading environmental credentials, and makes recycling cartridges even more accessible to both consumers and dealers."

Caron Stainton from Abacus Leewell, one of the programme's pilot customers, said: "This recycling programme is ideal for us – we can recycle spent consumables from across the business, without having to worry about the brand. It's also great to know that Brother is protecting the environment as part of the programme."

Those who are interested in the programme are advised to email for information on how to get started.

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