The healthcare industry is an important market for Sato, supplier of integrated Automatic Identification and Data Collection solutions based on barcode and RFID technologies. For the German-speaking region, the company has appointed Thorsten Glaab as Segment Manager Healthcare. Thorsten Glaab will assume this role in the health sector in addition to continuing to give sales partner support in other Sato markets, such as retail, logistics and manufacturing.
In the healthcare field, he will focus on developing the relationships with the Business Partners (VARs), who sell Sato healthcare products in Germany, Austria and Switzerland. His role involves market research as well as the development of market-specific solutions for the DACH region in cooperation with the distribution partners. In this strategic function Thorsten Glaab reports directly to Detlev Müller, General Manager of Sato Germany GmbH in Raunheim.
Sato has only been operating in the German healthcare market for a few years but has seen significant success already, especially with patient identification systems as well as label printers and labels for sterile supplies such as drugs, medical devices and containers.
"We see great potential for our product portfolio in the healthcare industry," said Detlev Müller. "Thus, we want to build on our previous successes and invest in the expansion of the sector and our relationships with our Business Partners who are already well established in this market."