Diversified industrial manufacturer, Eaton Corporation, has announced its Power Quality business has unveiled its 'Things Have Changed' marketing campaign, an initiative that underscores the company's expertise in information technology (IT) and data centre solutions while positioning Eaton as a company that 'gets IT.' The new campaign includes advertising, a social media strategy, direct marketing effort and a revamped website. It allows Eaton to directly engage with IT professionals and drive new lead generation opportunities for key Eaton PowerAdvantage resellers.
"Eaton understands the intense demands of the IT community and we want to introduce more resellers to our comprehensive offering of power management products and services," said Paul Norgate, IT & National Channel Sales Manager, Eaton. "This innovative approach will highlight the tangible benefits of our PowerAdvantage Partner Programme which includes margin benefits, business development opportunities and marketing and sales support."
The new campaign features a dedicated website which contains information about Eaton's products and services, and a resource section offering white papers and links to useful tools such as Eaton's online UPS selector. Existing and potential resellers can get the latest news, tips, special offers and interactive features from Eaton's Things Have Changed campaign by following the Twitter handle, @Eaton_UPS, or visiting the dedicated microsite at: www.switch-on-eaton.co.uk/prr1 .
A major feature of the campaign will be quarterly, incentive-based competitions. The first competition offers all new resellers registering to become an Eaton PowerAdvantage Partner the chance to win the New iPad. Entries will be accepted until 30 June 2012.