The Datalogic Group, the Automatic Data Capture and Industrial Automation solutions provider, has signed two self-shopping agreements with the Italian retail giants Conad Adriatico and Bennet, through its controlled company, Datalogic ADC. This division created in January 2012 from the integration of Datalogic Scanning, Datalogic Mobile, Enterprise Business Solutions and Evolution Robotics Retail, is a world leader in the Automatic Data Capture market.
The partnerships include the supply of 276 Joya pods, 192 of which for the Bennet store in Lecco and 84 for the Conad Adriatico store in San Benedetto del Tronto. The Shopevolution 6.0 middleware will also be used to support the Joya pod. This multi-platform middleware that supports all major databases and operating systems goes beyond normal self-scanning, by adding new functions, such as Push and Pull Marketing, One to One Communication and Digital Signage.
The Datalogic system offered to Bennet and Conad is actually quite simple. One must simply point the Joya pod at the product barcode and click on a button. This allows the customer to put all the items directly in the shopping bag, check the total amount spent at all times and go directly to reserved checkout counter without having to wait in line.
"Spesa al volo" (Shopping on the fly), the name used for this self-shopping service at Conad Adriatico, and the complete refurbishment of the San Benedetto del Tronto store, are among the large investments Conad Adriatico is making in the Marche, Abruzzo and Molise regions of Italy, with the objective of creating 10 new supermarkets with at least 200 new job opportunities. Today, the Conad Adriatico chain includes 9 E.Leclerc Conad hypermarkets, 14 Conad super stores, 61 Conad supermarkets, 134 Conad city stores, 16 Todis stores, 59 Margherita stores and 45 L'Alimentare stores.
The service used by Bennet customers in Lecco is called 'SpesaPass' (Shopping pass). It allows the customer to consult the shopping list, offers, shopping total and go directly to checkout without having to wait in line.
These two partnerships confirm Datalogic ADC leadership in the European retail sector with installations in over 400 stores in several countries, such as Italy (Coop, Conad, Auchan, Esselunga, Famila, Lombardini, Finiper, E.Leclerc Conad, Iperal, Bennet), France (Groupe Casino, ATAC and Carrefour), Belgium (Delhaize Group and Carrefour) and the United States.
Mauro Sacchetto, CEO of Datalogic Group, commented: "People need practical tools that make them have fun and help them at the same time. The Joya pod personifies these characteristics. It makes payment fast, reducing the time spent in line by 80%, so the customer can buy the needed groceries, pay and bring them to the car quickly. In addition, the customer can check how much is being spent and the list of products purchased in an instant. This aspect allows the customer to have more control over the shopping process. The agreements with Conad and Bennet confirm Datalogic's success and the leadership role obtained with the Joya pod and Shopevolution middleware. This is yet another demonstration of the importance our company gives to understanding the market and customers, and providing them with continuous innovation to assure growth."