Avery Dennison joins the Sustainable Apparel Coalition dedicated to reducing the industry's environmental and social impact

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Avery Dennison Retail Branding and Information Solutions (RBIS) division has become the first solution provider to join the Sustainable Apparel Coalition, a newly formed organisation committed to addressing the apparel and footwear industry's sustainability challenges. 

Comprising leading brands, retailers, manufacturers, non-government associations, academic experts and the U.S. Environmental Protection Agency, Sustainable Apparel Coalition is dedicated to bringing greater environmental insight and transparency into the goods manufacturers produce.  As a founding member, Avery Dennison will have the opportunity to collaborate with leading global apparel brands and utilise its knowledge of sustainable solutions via the Avery Dennison GreenPrint tool.
"Avery Dennison is committed to delivering sustainable solutions for our customers through tools such as Avery Dennison GreenPrint that can help increase product appeal while reducing our impact on the earth," said Shawn Neville, president, Avery Dennison RBIS.  "As a member of the Sustainable Apparel Coalition we look forward to leveraging our expertise to develop a universal approach for measuring and evaluating product sustainability performance across the apparel industry, further supporting our customers' and the industry's commitment to sustainable manufacturing."
As a product lifecycle analysis assessment tool, Avery Dennison GreenPrint quantifies the impact of supply chain processes and packaging, to develop standards and tools that optimise sustainable products and manage their environmental and social impacts, as well as drive innovation through the supply chain.  Avery Dennison RBIS' growing selection of more sustainable products includes recycled hangtag fasteners, paperboard hangers and water-based inks and adhesives.
"We are pleased to welcome Avery Dennison to the Sustainable Apparel Coalition," says Jason Kibbey, executive director, Sustainable Apparel Coalition.  "As the Coalition's first solution provider member, we look forward to the unique contributions that Avery Dennison can offer."
Sustainable Apparel Coalition's first project is to create a universal Index for sustainability practices that will set a standard for apparel manufacturing that takes into account energy usage, fair labour practices, waste removal methods and water quality.  Designed as a business-to-business tool for internal decision-making, the Index will include more supply-chain-specific quantitative data to deliver a truly comprehensive product footprint score.  All of the members of the Sustainable Apparel Coalition have agreed to support the collection of this data and make a commitment to developing more sustainable practices. The results of the Index will be a resource for product designers, technical development teams, material suppliers, manufacturers and retail buyers. Currently in beta testing stage, the Sustainable Apparel Coalition expects to launch the Index for public use in 2012.

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