Brother sets out growth ambitions with senior sales leadership strategy

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Brother UK has announced plans to expand its market share through high value solution-based sales within key vertical markets, as well as enhancing its product portfolio to support the changing ways people are choosing to print and process information.

To realise this dual growth strategy, the company has set out its full senior sales leadership objectives and responsibilities. Phil Jones, who takes over Brother's commercial operations as UK country head and deputy managing director, will be supported by Andy Forsyth as sales and marketing chief. Print veteran Forsyth joined Brother in September 2011 from HP, where he was sales and marketing director for HP's UK and Ireland laser printing business.
Forsyth will take responsibility for developing Brother's UK sales & marketing strategy, which spans a wide customer base and spectrum. Brother continues to lead the market in specific categories such as A3 all-in-one printers and prescription printing, and is set to launch a series of products later this year to further support its strategic objectives.   
Terry Caulfield will be spearheading the drive into product solutions and take responsibility for expansion into the value-added reseller/SI and ISV marketplaces, enabling Brother to target vertical markets with specific requirements around digitisation and mobile printing, supporting field-based workforces as well as the Auto ID marketplace.
Dave Peters will take on a new role as Head of Strategic Development, concentrating on the long term drivers for business success, identifying new markets, partners and opportunities.
Dylan Haworth will head up Brother's transactional channel, responsible for all elements of retail, online and resellers.
Phil Jones, UK country head and deputy managing director commented, "We have continued to deliver sales growth in new sectors by reading the way the industry is moving and meeting the challenges this brings, whilst also sunsetting technologies and markets which have served us well.
"Brother has continued to invest in a long-term growth plan and higher value customers. The insight and experience within our senior sales leadership is unrivalled and this new structure indicates our commitment to grow the UK business through effective, solution-based propositions that will support businesses across the UK in improving competitiveness, reducing costs and improving business processes."
Brother UK generated annual sales of 104m in the last financial year to the end of March 2011 and pre-tax profits of 8.5m.

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