Datamax-O'Neil to sponsor Vartech UK 2012 tradeshow and educational event

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BlueStar, the global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, has announced that Datamax-O'Neil has signed on to sponsor the upcoming Vartech UK 2012 tradeshow and educational event at the National Motorcycle Muesum in Birmingham on March 21.

"Datamax-O'Neil is one of BlueStar's largest global printer brands across multiple verticals," said BlueStar UK General Manager Sally Holdcroft. "We are so pleased to have their support for the first ever Vartech to be held in the United Kingdom, and resellers will benefit from the opportunity to develop and grow their relationships with Datamax-O'Neil and other vendors."
Vartech UK 2012 attendees can take advantage of one-on-one product demonstrations, educational seminars and workshops presented by industry experts. This one-day tradeshow offers all the features from previous VARTECH events: networking and business development on the CodeZone show floor, premiere educational and training opportunities, and the potential to drive incremental new business throughout the year.
"Vartech is the ideal event to introduce BlueStar to the region, and inform our partners about BlueStar's unique value-added services," said Mark Fraker, Vice President of Marketing at BlueStar. "It's the ideal opportunity for vendors and regional VARs to connect on an individual level and get the latest channel and industry information in a single, cost-effective event." Vartech UK is scheduled for Wednesday, 21 March 2012 at the National Motorcycle Museum in Birmingham. For more information, visit

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