Midwich, the UK trade-only distributor of technology solutions in audiovisual, printing, security, barcode, auto-ID, digital imaging and more, has recently signed a deal that sees the company distributing high-quality speakers and associated equipment from Italian manufacturer RCF.
RCF was formed in 1949 and has grown to become one of the most famous names in the professional speaker market, producing a substantial number of new high-technology professional and commercial audio products each year. The product families available through Midwich are commercial audio, installed sound, and portable performance speakers. Respectively, these provide a complete range of public address products and systems to meet every audio need, professional speaker systems and amplifiers for installation in clubs, stadia, sport domes, pubs and congress centres, and speakers ideal for musicians and other performers who need quality along with mobility.
Lee Baker, business manager at Midwich commented: 'We have had a fantastic first year since we launched our professional audio division and we have been overwhelmed by the market's positive response to us providing audio. Due to the success we have had, we get approached by a lot of potential vendors. However, the reputation RCF has in the market and the quality of its products and range meant we had to establish a partnership with the firm. RCF has the same goals as we do - to provide fantastic audio products that allow our dealers to make great margins. The company was impressed by our market penetration and the technical support we can offer our dealers on audio, so we knew we would be able to make a successful partnership.'
Phil Price, UK director of installed sound sales at RCF commented: 'We are delighted to welcome Midwich to our specialist UK network of regional sub-distributors. Our policy of improving our brand awareness in horizontal markets will be extremely enhanced, especially in the increasing audiovisual market sector.'
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