Casio Electronics Co. Ltd has announced the launch of its new 2012 partner programme for new and existing value-added resellers (VARs) and software integrators. Recognising the importance of partnerships, Casio's network of resellers in the UK will be provided with a range of exciting benefits to support their sales and marketing activities. This new programme has been developed to drive forward the business for strong growth in 2012.
In 2011, Casio released three new hand-held terminals (DT-X8, IT-300 and IT-9000) making the portfolio one of the best mobile technology business opportunities available today. The company has now also ventured into solutions adopting the Android platform, with a new EPOS terminal (VX-100) launched in October 2011.
The partner programme has three levels of recognition, silver, gold and platinum, each level providing a unique status and selection of benefits, which are designed to help target specific end-user requirements. Each level provides a comprehensive range of tools, technical and commercial support, and performance based incentives to help strength and grow the important relationships to take the business to the next level. Co-marketing opportunities are available, together with comprehensive training, seeding units and the provision of sales leads.