Blackroc Distribution, a subsidiary of BlueStar, the global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology, has announced the appointment of Jayesh Batavia to the position of Sales Director for the UK region. Batavia brings over 22 years of experience in the ADC and Wireless Mobility industry specialising in solutions brought to market through direct and indirect channels.
Batavia has complete end-to-end sales experience that includes channel management and two-tier distribution. He has a strong background and in-depth knowledge of both the UK and EMEA reseller channels. Key highlights in Batavia's career include direct involvement in launching a new distributor to the UK Market, orchestrating dramatic market share growth as an EMEA Sales Manager and leading sales teams for both Datamax- O'Neil and Advanced Bar Coding.
"Jayesh brings extensive UK experience to BlueStar. He is truly an asset for our new partnership with Blackroc," says Bill Nix, Vice President of Global Distribution for BlueStar.
"I am very pleased that Jayesh is joining our company," adds Tony Jephcott, Managing Director for Blackroc Distribution. "His considerable experience in AIDC and the Wireless Mobility Market will be an asset to Blackroc Distribution and we believe Jayesh will be a key contributor to our planned growth in the UK."