BlueStar expands reach into the UK with Blackroc Distribution

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BlueStar, a global specialty electronics distributor based in Hebron, Kentucky USA, and Blackroc Distribution, a solutions-based distributor of specialty AIDC and Wireless Mobility products based in Stafford, England, have jointly announced the signing of a definitive agreement whereby Blackroc Distribution will join BlueStar as a wholly owned subsidiary.\

The agreement will extend BlueStars presence in Europe offering a broader distribution solution for manufactures and resellers in the region. The companies report that Blackroc Distribution customers will continue to benefit from proven levels service coupled with an expanded offering of solutions and products.

Tony Jephcott, Blackroc Distribution CEO, said: Teaming up with BlueStar was a logical step for us. AIDC distribution is fast becoming the province of major players who have the scale of operation to commit to the stocking levels, marketing activity and financing requirements demanded for the future of AIDC distribution.  BlueStar brings both the scale and core capabilities to enhance and expand Blackrocs service offering to UK resellers. BlueStar and Blackroc both share a high value-add business philosophy and this union makes a very good match. Blackroc Distribution is proud to join the BlueStar family and plans to further strengthen and grow its position in wireless mobility in the UK with broadened service offerings that comes with a wider product base.

Bill Nix, BlueStar Vice President, Global distribution, stated: Blackroc is a well-respected solutions distributor in mobility and RFID channels providing leading-edge innovations to the value added reseller network in the United Kingdom. Their focus on customer service and applications knowledge makes this transaction a natural fit with BlueStars solutions driven philosophy.

Nix pointed out that while Blackroc Distribution already has a strong customer base in the AIDC marketplace, including RFID, Bluestar is also planning to introduce an additional focus on Point of Sale within the Blackroc portfolio as the relationship develops. Nix added that Blackroc Distributions existing management team and staff will remain in place; with CEO Tony Jephcott agreeing to remain with the company for at least two years. Both organisations will be available to discuss the development in greater detail at Bluestars Vartech Europe 2011 event, to be held in Berlin from 4 to 6 October.

Blackroc Technology a privately owned systems integrator and custom product development company remains independent of the transaction.

About BlueStar

BlueStar is a global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings expertise to the market, offers award-winning technical support and is an authorised service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals.

About Blackroc Distribution

Blackroc was established as Blackroc Technology (a systems integrator) in 1990, and expanded into AIDC distribution in 1999, quickly rising to become one of the leading distributors in the U.K. with a very high level of value-add. The company restructured as a group in 2005 allowing Blackroc Technology to concentrate on its core competence in development of specialist AIDC products and their integration into complete systems and forming Blackroc Distribution as a focused distribution business which continues to serve UK resellers with leading products right to the present day.

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