Varlink adds Zebra card printers to its product portfolio

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Varlink Limited, specialist distributor of mobile computing and data capture hardware, has extended its product offering to include Zebra Card Printers.

After nearly six years of distributing Zebra's extensive range of barcode label and receipt printer products, Varlink is now also promoting and distributing the company's card hardware and software range, including the recently released ZXP Series 3 card printer.

"Zebra barcode and mobile printers have been an important part of our product offering since our inception in 2005," comments Mike Pullon, Varlink CEO. "The breadth of range, product quality, market share, sales and marketing support available from Zebra is outstanding and much valued by our customers. The launch of the highly competitive ZXP Series 3 means that this is an exciting time to become a card printer distributor for Zebra. We look forward to becoming a significant part of Zebra's card distribution network."

To support the launch of Zebra card printers at Varlink, a focused team has been recruited and trained with dedicated sales and marketing contacts. Varlink's highly experienced technical team adds further value in ensuring seamless installation and ongoing support to Varlink reseller partners.

The addition of experienced marketing and sales executives allows Varlink to strive at creating new opportunities for Zebra card printers, positioning these products in emerging markets and encourage demand generation whilst supporting resellers to offer Zebra products against competing brands.  Varlink will also continue to further assist their customers own marketing activity associated with Zebra card printers in offering an extensive range of marketing resources available to resellers to assist them in promoting Zebra card printers with a view to help them generate new business opportunities. The addition of Zebra card printers also reflects the solid growth of EPoS Distributor Varlink's retail hardware sales division and the launch of these products compliments EPoS Distributor existing product portfolio, allowing us to further extend our reach to new areas of the retail industry.

"Varlink is perfectly positioned to help us bring our card offering to the wider market" said Mike Pitt, Regional General Sales Manager, UK and Ireland and Benelux Zebra Technologies. "The team is well known for working closely with its partners to develop tailored solutions. It also offers a dedicated network of support for its customers, backed by years of experience and industry knowledge."


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