As part of a move to streamline its channel sales structure, OKI Printing Solutions has appointed Tressa Whitby as its new head of reseller sales for the UK. The new role has been created to bring together OKI's Executive Series and traditional IT reseller teams into one umbrella organisation. In this position, she reports to Nick Munton, OKI's UK sales director.
"I am looking forward to the challenge of heading up our new approach to reseller sales," says Whitby. "Over the past few years the emergence of managed print services has brought the two channels closer together. The new structure will drive efficiencies for OKI and will also allow us to provide our resellers with greater flexibility to sell a broader range of products to wider array of customers."
In her new post, Whitby will focus on driving up revenues from its reseller partners, ensuring existing partners understand the value proposition and recruiting partners that can add value either through managed print services or through an application-based sales approach.
"Tressa's in-depth expertise and experience in the printing solutions sector coupled with her deep-rooted knowledge and understanding of OKI's channel partners makes her ideally suited to the challenge of redefining our channel offering and driving its future success." says Munton. "I am confident she will be a great success in her new role."
Whitby has a total of over 20 years experience in the IT sector. Prior to taking on her current role, she was UK channel sales manager for OKI Printing Solutions, responsible for managing the relationship with OKI's hardware and consumable distributors as well as its mail order, ecommerce and other strategic partners.
Whitby was first appointed by OKI in 1996 as an account manager for hardware distribution and has subsequently worked for the company in a broad range of channel management posts.
Immediately prior to joining OKI, Tressa was an account manager with IT equipment distributor, Northamber a job she held for two years. Previous to that, she spent five years as a general manager for networking support reseller, Generation 9. Before launching her IT career, Tressa studied Business at Kidderminster College in Worcestershire.