Avnet Technology Solutions has announced a series of activities to support Symantec's new and improved Partner Programme for 2011. Symantec's programme includes a number of new specialisations designed to recognise and promote knowledge and expertise in specific solutions areas including data loss prevention, data protection, endpoint management, enterprise security, high availability, IT compliance and storage management. As part of the programme, Avnet will share its extensive knowledge and experience of Symantec's product sets to help its UK business partners gain Symantec Specialist status. Achieving this accreditation will qualify Avnet's partners for inclusion on an exclusive list of preferred Symantec partners, giving them greater access to new business opportunities and a range of tangible benefits such as competitive pricing, additional technical support and expertise for rapid rollout.
Scott Murphy, Symantec and HP divisional leader at Avnet Technology Solutions UK, said, "We want our partners to be atop Symantec's list, and we want to give partners the recognition they deserve by smoothing their path to Symantec Specialist accreditation. Full accreditation will enhance partners' supplier status and open the door to increased business and new markets. Furthermore, competitive pricing on products will protect partners' margins and maximise their profits. When combined with Avnet's excellent support, financial stability and strong brand, our partners will be well positioned to maximise their potential and capture new revenue-generating opportunities."
Avnet's sales development, pre-sales, product management and marketing professionals are committed to encouraging business partners to maximise the potential of the new Symantec Specialisation programme and maximise sales. The Avnet team will support its partners to identify their chosen areas of specialisation, including archiving, discovery and storage management through data loss prevention, encryption and compliance. Once a business partner has selected an area of specialisation, Avnet will work closely with them to develop a business plan and provide the relevant training and support so they gain the necessary skill sets in-house to qualify for Symantec Specialist status.
Following its recent success in Symantec's distribution review process, Avnet is now in an even stronger position to help partners achieve specialisation across the entire Symantec portfolio of products, including a range of high value data security solutions.
Laura Harman, sales director at Avnet Technology Solutions UK, said, "Avnet has over 10 years experience in selling security solutions. Combining this level of experience and expertise with our 24x7 in-house, technical assistance centre and full technical services capability comprising audit, consultancy, implementation and training has enabled us to further our partnership with Symantec and gain access to exciting new products. We look forward to continuing to support our channel partners with this and other programmes to consolidate their existing markets and open up new ones."
In addition to training and technical support, Avnet provides business partners with access to new collateral, marketing funds and initiatives designed to generate awareness and drive sales leads. Avnet has invested in a series of 'go-to-market' campaigns around each specialisation area. This gives Avnet's business partners a differentiator that they can take to market and win new business.
Murphy concluded, "Campaigns such as these create a powerful value proposition around return on investment that resonates loudly with information technology directors and chief executive officers, especially in the current economic climate. We are confident that our creative marketing initiatives will give our business partners the proactive tools and knowledge they need to compete in today's challenging marketplace. With our support, they can also take advantage of new customer markets that will help them stay ahead of the game and create a healthy pipeline for the future."
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