Marin Software, provider of a technology platform for online advertising management, has entered into a product partnership with Criteo, the personalised retargeting solutions provider. The new product, Marin Retargeting, is a complete workflow, analysis, and optimisation solution for advertisers and agencies looking to manage retargeting as an integrated part of their online marketing campaigns.
The new tool, which combines Criteo's best-of-breed dynamic personalisation technology with Marin Software's integrated platform for managing search, display, and social marketing, gives advertisers increased visibility and control, as well as simplified deployment options and improved return on ad spend (ROAS).
As online marketers increasingly use retargeting to engage consumers, understanding the value of retargeting in the overall media mix is now crucial. Marin Retargeting will allow marketers to accurately measure and optimise performance across search, social, and retargeting efforts, resulting in better budget allocations and increased return on investments. The partnership between Marin Software and Criteo is an industry first to ensure companies make the most of personalised retargeting, while retaining the efficiencies of managing paid search campaigns through a single platform.
"As advertisers look to extract more performance from display, retargeting has emerged as a critical part of the online media mix. We are excited about our partnership with Criteo, and being able to offer our customers an integrated platform for managing online advertising," said Ed Stevenson, Managing Director, EMEA & APAC. "As a global market leader with over 1000
customers, Criteo's focus on retargeting innovation and successful track record are perfectly aligned with Marin's vision and values."
"Marin and Criteo share the same commitment to our clients. Scalable solutions to efficiently manage and optimise return on our client's ad spend'. said Michael Steckler, Northern Europe Managing Director, Criteo. "We are delighted to be partnering with Marin to offer clients a complete marketing solution that interacts with prospective customers throughout their web experience '.
Marin Retargeting is currently in Beta with select joint clients. General availability for the solution is planned for summer 2011.